Guro Danielsen

Golf balls in bucket

Not just a retail tool, my friend.

Boost motivation among your own: How to use mevo with your sales representatives! Brands often use Mevo to motivate and inform frontline retail salespeople. But there’s another frontline that can have just as much use of the tool. Your own in-house team! With the Mevo app you can: Organize in-house challenges. Streamline communication. Track sales …

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So Close — Yet So Far

A sales contest has its price in time and money. But payoff can be huge — and its success depends on you. In the hands of the right person, the Mevo app offers you a direct line of communication to your frontline people, the ones who meet your end customer. The perfect tool to streamline sales contest preparation …

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MEVO — A LOVE STORY

– Technology makes everything possible. But that’s not what makes the magic happen. – It’s the human touch that makes everything come to life. Kent Bråthen, co-founder of Mevo, had worked in sales and retail for many years when he decided to start something new. He had managed a successful streetwear brand and knew a …

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Track team field runners

When The Prize Is Right

We want the Mevo contestants to be in it to win it. But win what, exactly? There is a recipe for deciding the right prize strategy for your sales contest. Yes, fame and glory.The gamification in the app makes learning and selling more fun. Everyone can see your points and rank, which really highlights good efforts and gives …

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Solution to the retail apocalypse

The future of IRL retail

Why even bother, you may ask. The retail apocalypse is coming! It’s been looming over the retail industry’s head for some years now. As traditional shopping is being replaced by clicking, from the comfort of your own home, retailers are crumbling under the pressure. Why even bother visiting a physical store when you can do all …

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App to organize influencers

Connect To Your Pool Of Influencers

How we discovered an ingenious new use of our app. You know how we’ve been preaching the fact the Mevo is a great tool to help brands create loyal brand ambassadors? Well, brand ambassadors have existed since before there were brands. They are taste makers whose recommandations you trust. Today, this skill actually has become professionalised. We call …

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The Power Of The Emoji

How gamification puts the fun back in the business game. It might seem like a cheap trick, but hey — if it works, why ignore it? Brands and businesses have different profiles. Some are playful and fun by nature, others are a bit more… let’s just say it: Dry and uptight. Most are somewhere in between. But …

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Forces of evil

Joining The Forces Of Evil

After 17 years as a journalist, I decided it was time for me to leave. It was not so much a leap as it was a small step. Or a funky dance move, if you will. As a journalist, making the decision to take a straight up commercial job (marketing, communication and pr, sales) is often considered …

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Mason jar with crayons in many colors

The secret to making a great quiz

How to educate store staff about your brand. The quizzes are a huge part of a Mevo campaign. We believe that multiple choice questions are excellent for educating store staff about your brand. It’s fun, tickles the competitive nature of the app users and it’s very effective in making facts memorable. That’s why we recommend that …

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