Kent Bråthen

Making Your Brand Stand Out In A Crowd

Reaching your own staff is easy. Reaching the big web of external retailers is not. The key to good branding is sharing knowledge with your frontline people. The people who actually meet your end customer. The sales reps. Anyone who ever sold anything knows that you need to be confident and know the stuff you’re selling …

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The right person for the job

Find Your Perfect Campaign Manager

Being the in-house Mevo manager means having great powers — and great responsibilities. The Mevo app is a powerful sales tool that helps your brand boost sales. As all tools, it needs a steady hand to function. That steady hand should belong to someone at your brand — someone who will be proud to call themselves the in house Mevo manager. …

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Sales contest prizes, shiny trophies

5 Steps To Organizing A Successful Sales Contest

A checklist before you start your campaign. Organizing in-store sales contests can be a very effective way to increase sales. You appeal to salespeople’s winner’s instincts at the same time as you create team spirits. The contestants compete against each other, and stores compete against “arch rivals” in other departments. Both glory and great prizes …

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Sales staff using phones at work

Why You Want Your Store Staff To Use Their Phones

Yes, even at the workplace. And no, not only on their break. Mevo’s primary tool is the smartphone. This is where most people, not just salespeople, live their lives. As sad as that might sound, it’s (almost) true. If we don’t live there, we sure as h*** spend a lot of our time there. Research shows …

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A pile of tires

The Invaluable Value Of Good Brand Ambassadors

How to build an enthusiastic army of fans. My father quit the tire business over 30 years ago. But he still sticks to the same brand of tires as he did back then. And he will tell anyone who asks (or doesn’t ask, as the case might be) about the qualities that make “his” brand the …

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