After some turbulent years, and mumblings about the retail apocalypse and such, it’s time to look ahead. We dust off the crystal ball (and ourselves), collecting input from the past years, and try to predict the future. What will be the opportunities and possibilities for retail in 2022 and beyond? Here are our future retail …
Feedback from the frontline. Let’s talk about someone who is the most important link between your brand and the end consumer. The store staff. Your frontline people. They are the ones who actually meet the people buying your products. They are the ones who have the power to pull your product out of the shelf …
“I love the concept!” … and other stuff Mevo app users say Read More »
The retail business has its own lingo. These days new Retail buzzwords pop up faster than you can say … pop-up. We have collected some of our favorite retail terms and trends, old and new. Our very own retail dictionary! We realized that we ourselves, being a training and sales gamification platform, are actually frequent …
Retail expert Marit Elisabeth Jensen shares some insight and explains the importance of the frontline. We caught up with Marit Elisabeth Jensen, retail advisor for real estate developers, to get her thoughts on the current state of retail. Marit was involved in the launch of the luxury department store Eger Karl Johan in Oslo and …
To find out more about how technology is changing the playing field, Mevo spent two incredible days in London at RetailEXPO 2019. There, we gained crucial insight as to how we can adapt, overcome, and emerge victorious in this Darwinian terrain. Whether consumers realize it or not, the market is evolving at an exponential rate. …
Why even bother, you may ask. We have the answers! The retail apocalypse is coming! It’s been looming over the retail industry’s head for some years now. As traditional shopping is being replaced by clicking, from the comfort of your own home, retailers are crumbling under the pressure. Why even bother visiting a physical store when …
Yes, even at the workplace. And no, not only on their break. Mevo’s primary tool is the smartphone. This is where most people, not just salespeople, live their lives. As sad as that might sound, it’s (almost) true. If we don’t live there, we sure as h*** spend a lot of our time there. Research shows …
Why You Want Your Store Staff To Use Their Phones Read More »
How to build an enthusiastic army of fans. My father quit the tire business over 30 years ago. But he still sticks to the same brand of tires as he did back then. And he will tell anyone who asks (or doesn’t ask, as the case might be) about the qualities that make “his” brand the …