Elko’s innovative outreach to cement their #1 position. ELKO is Norway’s leading supplier of electrical equipment, with traditions dating back to 1945. Always at the forefront of innovative ideas, they have now launched a tailored app to engage their core target group: Electricians. Electricians set up electric equipment in private homes and businesses every day. …
It’s hard to engage external sales teams. Especially salespeople at external partners are often many links away from your brand’s HQ. Nevertheless, they are a crucial part of your retail operations. After all, they are the ones who meet your end customer. Needless to say, finding a way to engage with this important link is …
An almost 100-year-old theory adds superpowers to your digital training. Have you ever noticed how you can speed up your pace when approaching the end of your run? What kicks in, is known as the goal gradient effect. A theory introduced by Clark Hull way before we knew anything about gamification and micro-learning. In a …
Reach your brand’s target audience directly on their phones. Live stream events is an increasingly popular way to build brand advocacy. However, reaching your target audience and potential brand ambassadors with live video content can be a challenge: Did they get the email? Did they sign up? Do they have the time to attend? How …
This car dealer gives their sales contests fun seasonal twists. “Spooky October”, “Nerdy November”, and “Christmas Countdown” are some of the creative sales contest ideas they have had so far. By using the quiz function in their Mevo platform for seasonal trivia and fun facts about their colleagues, Frydenbø makes the experience super entertaining and …
Here’s how to add value, extend the effect and boost your product training sessions. Live product training is great! There’s nothing that beats the touch and feel of a physical show-and-tell session where your target audience (retailer sales staff, external teams and partners, and so on) gets to know your brand and products. But organizing …
Introduce new hires to your brand and culture, starting when they sign their contract. Did you know that as many as 33 percent of new employees quit their job within the first 90 days? That’s terrible news, especially when you know how much it costs to recruit new talent. Hiring is a time and cost-consuming …
Find your niche micro-influencers and treat them well. How? We suggest including them in your exclusive brand ambassador club. If you find a micro-influencer that truly matches your brand, you have hit the jackpot. Product placements, endorsements etc are standard procedure. But what about including your niche influencers in an exclusive brand ambassador program? That’s …
What are micro-influencers and how do you keep them engaged in your brand? Read More »
Here are some things your product training might be doing wrong today – and how to fix them! Trying to teach something to others is hard. Learning new stuff is hard too. That’s why we believe in finding NEW ways to get knowledge across. Of course, live product training is great! Nothing beats touching and trying …
How to engage athletes and fans at a top sporting event. Brand community and triathlon insights This project was a pilot to test the app’s ability to connect to Trimtex’s target groups and engage them with relevant content.– The community app exceeded our expectations. People really enjoyed getting tips and tricks from top athletes, says …