Building brand story, knowledge and motivation.
The world’s top mobile phone brand has fantastic products with tons of fun functions and technical details that they would love their end consumers to know about with effective product training. One way of making sure that happens, is to ensure that the people selling their products really know them through innovative sales contest ideas.
Samsung is doing some great work in product training and is staying connected to their frontline people on many platforms. To add to their existing toolbox, they use MevoApp for time-limited sales contest campaigns in chains of electronics stores to really incentivize sales and learning.
– It’s great to follow the statistics and see how the points from quizzes and sales roll in, almost at the same time. That really shows how knowledge drives sales and vice versa, says Celina Røste, channel marketing lead at Samsung Electronics Norway.
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