This case study is about Miele, a well known German domestic appliance manufacturer which is represented in every appliance chain in Norway. Miele has been with Mevo and used sales gamification since the very beginning.

Miele’s widespread store presence can offer challenges when it comes to keeping continuous and direct contact with sales operations, product training in all the different stores. For their first Mevo sales gamification campaign, Miele chose one chain of stores which covers the entire country of Norway. They ran a broad competition based on sales within each product category, as well as a number of quizzes about the brand and its products.

The goal was to use effective product training and create a greater engagement among their external sales teams. To ensure that the customers meet knowledgable and dedicated representatives. A survey done after the first sales gamification campaign shows that the participants found it both inspiring and informative.