This well known German domestic appliance manufacturer is represented in every appliance chain in Norway. Miele has been with Mevo since the very beginning.
Miele’s widespread store presence can offer challenges when it comes to keeping a continuous and direct contact with sales operations in all the different stores. For their first Mevo campaign, Miele chose one chain of stores which covers the entire country of Norway. They ran a broad competition based on sales within each product category, as well as a number of quizzes about the brand and its products.
The goal was to create a greater engagement in the stores, to ensure that the customers meet knowledgeable and dedicated representatives. A survey done after the first campaign shows that the participants found it both inspiring and informative.
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