The evolution of Black Friday
The term “Black Friday” was initially associated with the stock market crash of 1869. Black Friday as we know it, however, actually got its start in Philadelphia in the 1950s – when large crowds of tourists and shoppers came to the city the day after Thanksgiving for the traditional annual Army-Navy football game, creating chaos, traffic jams, and shoplifting opportunities.
Despite its dark beginnings, Black Friday has become an American tradition marking the unofficial start of the holiday shopping season. Retailers deem it an extremely important period, as many hope offering discounts will boost sales figures. In recent years, other countries have increasingly jumped on the Black Friday bandwagon, making Black Friday one of the biggest shopping days worldwide.
Black Friday Expands
Over the years, the increase in consumer demand and stiff competition between retailers has led to a staggering amount of customers flooding the shops. In order to improve the sales process and compete with online sellers, many retailers are now deciding to run their sales for extended periods instead of the usual 24 hours. Some retailers even start their sales as early as the start of November, continuing across the Black Friday weekend, and concluding on Cyber Monday.
A Holiday Blessing, Or Nightmare Before Christmas?
The Black Friday phenomenon has been met with mixed reviews here in Europe. Some retailers want to ban the whole thing altogether, citing that the stress of it all simply isn’t worth the potential profit. After all, we’ve all seen the videos of shoppers literally busting down doors to get a great deal on the latest trends. Some retailers simply don’t think they can compete with the crazy deals given by online retail giants like Amazon. Others, meanwhile, see this shopping frenzy as a promising opportunity. The difference is preparedness.
How you can be prepared
No matter how you feel about Black Friday, it’s here for the foreseeable future so you might as well embrace it. There are many ways retailers can prepare for the onslaught of customers, but the best defense will always be a knowledgeable, helpful, and efficient sales team.
If you properly equip your salesforce with the education and motivation they need to get through this massively stressful period, they’ll reward your efforts by making sure your customers have a satisfying shopping experience. You’ll also create solid frontline brand ambassadors in the process. This will ensure your Black Friday success lasts long into the new year and beyond.
Mevo can help:
- Create dynamic quizzes with videos and articles to educate your staff on merchandise and services. That way they can efficiently and effectively help customers find exactly what they are looking for.
- Stay in contact to keep your team up-to-date on important topics and to give encouragement.
- Have important product information at your fingertips in Product Assortment so you’ll always find an answer.
“Unfortunately, there seems to be far more opportunity out there than ability…. We should remember that good fortune often happens when opportunity meets with preparation.”― Thomas A. Edison