retail

combination lock on a chain fence

Unlocking MEVO success

Want to know the winning combination to ensure your MEVO campaign is a success? Here are some hot tips from our experts to help you achieve your goals. Motivate A key component of the Mevo strategy is friendly competition. Whether internal or external, a fun competition can increase motivation, enhance productivity and performance, and adds …

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Amazon: The Battle for the Nordics

The annexation of a nation Amazon is invading Scandinavia, and there is nothing we can do to stop it. Swedish real estate magazine, Fastighetsvärlden, reported the retail giant bought 3 plots of land in central Sweden. They also launched Amazon Web Services back in April 2017, and acquired the amazon.se domain, which presently directs to the .de …

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RetailEXPO 2019: Rise of the Machines?

To find out more about how technology is changing the playing field, Mevo spent two incredible days in London at RetailEXPO 2019. There, we gained crucial insight as to how we can adapt, overcome, and emerge victorious in this Darwinian terrain. Whether consumers realize it or not, the market is evolving at an exponential rate. …

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MEVO — A LOVE STORY

– Technology makes everything possible. But that’s not what makes the magic happen. – It’s the human touch that makes everything come to life. Kent Bråthen, co-founder of Mevo, had worked in sales and retail for many years when he decided to start something new. He had managed a successful streetwear brand and knew a …

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Solution to the retail apocalypse

The future of IRL retail

Why even bother, you may ask. The retail apocalypse is coming! It’s been looming over the retail industry’s head for some years now. As traditional shopping is being replaced by clicking, from the comfort of your own home, retailers are crumbling under the pressure. Why even bother visiting a physical store when you can do all …

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Making Your Brand Stand Out In A Crowd

Reaching your own staff is easy. Reaching the big web of external retailers is not. The key to good branding is sharing knowledge with your frontline people. The people who actually meet your end customer. The sales reps. Anyone who ever sold anything knows that you need to be confident and know the stuff you’re selling …

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Mason jar with crayons in many colors

The secret to making a great quiz

How to educate store staff about your brand. The quizzes are a huge part of a Mevo campaign. We believe that multiple choice questions are excellent for educating store staff about your brand. It’s fun, tickles the competitive nature of the app users and it’s very effective in making facts memorable. That’s why we recommend that …

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Sales staff using phones at work

Why You Want Your Store Staff To Use Their Phones

Yes, even at the workplace. And no, not only on their break. Mevo’s primary tool is the smartphone. This is where most people, not just salespeople, live their lives. As sad as that might sound, it’s (almost) true. If we don’t live there, we sure as h*** spend a lot of our time there. Research shows …

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A pile of tires

The Invaluable Value Of Good Brand Ambassadors

How to build an enthusiastic army of fans. My father quit the tire business over 30 years ago. But he still sticks to the same brand of tires as he did back then. And he will tell anyone who asks (or doesn’t ask, as the case might be) about the qualities that make “his” brand the …

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