The Ultimate Guide to Sales Contests

Organizing a sales contest is a great way of engaging your frontline people and boosting your sales. But how do you choose the right incentives to really ignite motivation and get those competitive juices flowing? Read on for our best practice guide to retail sales contest ideas!

First of all, what is a sales contest?

Well, it’s when a group of people competes to see who can sell the most of something over a given period of time. A sales contest can also be organized internally in an organization to engage the sales teams or externally to engage frontline salespeople in retail or elsewhere. So, usually, there's a prize or two involved. But maybe more importantly: Fame and also glory for top performers.


Why is a sales contest a good idea?

No one is immune to the powers of gamification. That's why a contest is also a great way to boost sales. If you have a group of people who sell stuff, they will be extra motivated if they can track their sales, earn points and also have a chance of winning a prize. That's also actually scientifically proven.

A sales contest idea in its simplest form is as easy as ringing the bell or adding a line next to your name on a whiteboard every time you make a sale. When you are working with remote teams and/or want your results and also data to be more measurable, the solution is going digital. But you surely want to keep that excitement and instant gratification that ringing the bell gives. 

PS: Make sure you're also prepared in advance to maximize your ROI.

Gamification app for sales contest
Sales Gamification Apps Leaderboard | Retail Sales Contest Ideas

What makes a retail sales contest succeed?

A successful sales contest's first goal is surely to increase sales. So, that's a given. But retail sales contest are also a great opportunity to achieve so much more than that! You surely have the attention of your frontline people, that's a perfect time to include some brand storytelling and product knowledge. Use your time in the spotlight wisely, and also you will get a long-term effect of your efforts – something that goes way beyond the spike in numbers for that month. Ultimately creating educated and also motivated brand ambassadors for life! For some steps to take to boost your sales contest, check out our article 5 steps to organizing a successful sales contest

Best use of prizes to reach your goal

Research shows that awards boost both motivation and also learning. The good news is that it surely doesn't have to be a huge prize to have a huge effect. So, even if your budget is tight, you should always include some sort of award for the contestants. But, and this is important: There should surely be a prize opportunity for EVERYONE. A common sales contest mistake is that it just engages the top performers. Make sure your prize strategy reaches wider than that, and also you yourself will be rewarded. 

Sales Gamification Apps Leaderboard | Retail Sales Contest Ideas
samsung smartphones

Get Sales Gamification Inspiration

A lot of brands and also businesses run successful campaigns, both with Mevo and without. Read how Samsung motivated front-line salespeople to sell more of their phones. In fact, close to 90% of the sales staff answer that they are surely more motivated to sell Samsung after the contest than before. 

Read more success stories

Ok, so how do I get started?

In order to maximize your ROI, preparation is key. We always recommend keeping a narrow and also precise focus on a few, but important points. Moreover, including an element of knowledge and product training in a sales contest will increase your chances of creating brand ambassadors.

Checklist of the basics you need before kicking off.

There are some great sales gamification tools out there for organizing sales contests digitally. Awesome brands like Miele, Samsung, Salomon, and also Red Bull choose Mevo sales gamification app to make sure their brands stay top of mind where it counts the most.

By engaging their frontline salespeople they ensure increased sales and also increased product knowledge while building brand storytelling.

sales contest follow-up: put your people in the spotlight

After the action is over

Running sales contests is surely a cycle. It's simple steps, but quality and results are creating before, during, and also even after the contest itself. You have to distribute prizes, shine a light on the winners and also tap into the experience of the contestants. So, read our 5 steps to sales contest follow-up for some pointers. Oh, and also start planning the next one. Seasons change, and you are surely on your way to creating lasting brand ambassadors. 

MEVO Sales Contest App | Sales Gamification Software

Further resources

Interested in learning more? Here are some more great resources, both from us and also from places that inspires us