How gamification puts the fun back in the business game. It might seem like a cheap trick, but hey — if it works, why ignore it? Brands and businesses have different profiles. Some are playful and fun by nature, others are a bit more… let’s just say it: Dry and uptight. Most are somewhere in between. But …
Reaching your own staff is easy. Reaching the big web of external retailers is not. The key to good branding is sharing knowledge with your frontline people. The people who actually meet your end customer. The sales reps. Anyone who ever sold anything knows that you need to be confident and know the stuff you’re selling …
How to build an enthusiastic army of fans. My father quit the tire business over 30 years ago. But he still sticks to the same brand of tires as he did back then. And he will tell anyone who asks (or doesn’t ask, as the case might be) about the qualities that make “his” brand the …